Third Day :)

Today, We focused on the brief. To begin with we were all in the classroom and thinking of the questions we wanted to ask Chris lane, the owner of Shakin'Moo's.I thought of the process in which it takes to make his product, the bottom line of his business and the profit he makes. The impact Primark has had on his business and now far more people are visiting burley street! The marketing strategies he is using now and what makes Shakin'Moo's better than Shakeaway. The fierce competition.

We then walked up to shakin'moo's and sat down in the shop. we asked Chris lane questions about Shakin'Moo's and i made notes. I already knew that a shake consisted of milk, ice-cream and an ingredient of your chose. I knew they did a lot of flavours, but not over 180! I also knew they had a outfit, that advertised Shakin'Moo's, but its more than that. Mr Moo holds Shakin'Moo's identity. A person puts on the outfit and advertises Shakin'Moo's, keeping them in business as they get more costumers! I also learnt that he himself didn't pick the Shakin'Moo theme! He employed a graphic designer to design it for him. And then When it came down to it there was Two themes that he could chose from, a plain one or the camouflage one he has now. so he obviously chose the camouflage one! And He is glad he did as this is now Shakin'Moo, it makes it.

We talked about the competition of Shakeaway and about the passing trade they have, which is why ShakinMoo have to work harder for their customers as they don't have that because of their location. Another thing is that ShakinMoo are in a shadow of An electricity store, so walking down burley street you cant see it straight away.But the recent shop primark being added to the street and MR MOO visiting their customers helps Shakin Moo alot! He told us abit abouit his background, i found out he was an engineer but he wanted to make money. so he Started up Shakin Moo. HE has to pay for the shop rent and for each shake it is 30p for the ice cream 20p for milk and 30p for the chosen ingrediant then he has to pay for the wages of the staff and the cups, then electricity and furniture for the shop. And the bit on the rest is profit.

I thought about how smart it was to have a winter shake aswell! becuase its cold in winter, he came up with the idea to make the shakes HOT! he also considered LactoseIntolerance and made a shake for them! alothough its 40p more he has considered everyone.

He said he would prefer the offers to be something like a free topping, as he would rather ad something to the shake and make it better, than lose money. But he came up with the idea of a new offer, where you can get 10% of large shakes.

We got our brief and it was to promote a new Fudge brownie shake. Becuase of the poackaging on it not enough people will try it because it isnt as appealing as others ingreadiants. but he thinks its the best shake in the shop. and i think so too, as i bought one :P

We then had to take pictures around the shop to capture the feeling the vibe that he was trying to create :) Like competitions on facebook and the reasons behind the decoration. for instance the furniture, it was specifaclly chosen to make the shop seem more relaxed so people would come in and hang out. Not just get a shake and go! completly the oppostite of shakeaway! to get an understanding of theshop and maybe even use the pictures in our future PROJECT making. HEre are some examples of what i took......

over all it was a good day out, i loved getting the chance to mee the ownder of shakinMoo's as i visit there quite alot :P and i now have my new favourite shake. I think im going to choose to advertise a campaign for the Hot shakes, but that is what makes ShakinMoo different :)

Hi Jessica

Great images and good to see that you have shown your photoshop work. You need to write much more commentary to explain your thinking.

second day :)

Today hasnt been to bad :) we concentrated on our research report for most of the day. For the first 3 periods we were researching on the internet. Getting a good background on different campaigns and finding out about how different they were. like when there is a advertising campaign to get someone to buy something. And then When there is an awareness campaign to get people aware of different issues.
Then sir came in with a few objects
a lamp
a spiral thing
a blocj of wood <
a rench.
I was put in a group with Arianne and Jayne and we had to pick an object at random from peices of paper. Arianne picked, THE BLOCK OF WOOD.
the thing we did not want :L
we had to think of imaginative ays to photograph our object and then come back to the classroom with all the pictures. WE photographed our block of wood behind bars, in bushes, on the floor and anywhere we could think of that looked good.
after we came back we got feedback what was good and what was bad, and we got the opportunity to go out with another object or edit the pictures we had on photoshop. i decidede to stay and edit the photos with photo shops and here are some that i had done :)

before After

Before After

Before After

i brought the colours out so they stand out more. the bins and my top. i also cropped the red pole out as it ruins the shot.

Before After.

First day :)

to start the day off, everyone had to look at the yelloow pages. the PLUMBERS section and choose and advert we liked in a few seconds. When everyone had finished sir told us why we did it. He said doing that alone we had used skills we needed to learn about this unit. What makes a good advert and why the advert that we chose appealed to us.

We decided that to have a goood advert you neeeded: a big bold title. Matching company colours. an offer that appeals to people. the information you need like prices etc... a number or email so the aundience know how to contact you.not to much informaton so its over crowded. To look professional, you can tell if theres been a specific design or been thought about it depth.

we then had to draw a quick sketch of our own plumbing company; to show we understood the techniques. Then sir gave us a mini breif. We were a business, a company where someone would ring and place and order, and you would then deliver what the wanted foodwise to their workplace. It was an individual thing at first. where we had to come up with four different ideas and write them down in ten minutes! we then got into groups and i wa with tia :) we had to choose our best ideas and combine them together to make a good advert. The layout of our advert was my idea based on my design, but some of the writing and where it was was tia's :)

it was good working with tia we worked well and produced a realyy good advert.

ADVERT HERE>

We used colours and it would definatly stand out conpared to the ones we had seen! it had everything you needed on it. Alright day i guess :)