Third Day :)

Today, We focused on the brief. To begin with we were all in the classroom and thinking of the questions we wanted to ask Chris lane, the owner of Shakin'Moo's.I thought of the process in which it takes to make his product, the bottom line of his business and the profit he makes. The impact Primark has had on his business and now far more people are visiting burley street! The marketing strategies he is using now and what makes Shakin'Moo's better than Shakeaway. The fierce competition.

We then walked up to shakin'moo's and sat down in the shop. we asked Chris lane questions about Shakin'Moo's and i made notes. I already knew that a shake consisted of milk, ice-cream and an ingredient of your chose. I knew they did a lot of flavours, but not over 180! I also knew they had a outfit, that advertised Shakin'Moo's, but its more than that. Mr Moo holds Shakin'Moo's identity. A person puts on the outfit and advertises Shakin'Moo's, keeping them in business as they get more costumers! I also learnt that he himself didn't pick the Shakin'Moo theme! He employed a graphic designer to design it for him. And then When it came down to it there was Two themes that he could chose from, a plain one or the camouflage one he has now. so he obviously chose the camouflage one! And He is glad he did as this is now Shakin'Moo, it makes it.

We talked about the competition of Shakeaway and about the passing trade they have, which is why ShakinMoo have to work harder for their customers as they don't have that because of their location. Another thing is that ShakinMoo are in a shadow of An electricity store, so walking down burley street you cant see it straight away.But the recent shop primark being added to the street and MR MOO visiting their customers helps Shakin Moo alot! He told us abit abouit his background, i found out he was an engineer but he wanted to make money. so he Started up Shakin Moo. HE has to pay for the shop rent and for each shake it is 30p for the ice cream 20p for milk and 30p for the chosen ingrediant then he has to pay for the wages of the staff and the cups, then electricity and furniture for the shop. And the bit on the rest is profit.

I thought about how smart it was to have a winter shake aswell! becuase its cold in winter, he came up with the idea to make the shakes HOT! he also considered LactoseIntolerance and made a shake for them! alothough its 40p more he has considered everyone.

He said he would prefer the offers to be something like a free topping, as he would rather ad something to the shake and make it better, than lose money. But he came up with the idea of a new offer, where you can get 10% of large shakes.

We got our brief and it was to promote a new Fudge brownie shake. Becuase of the poackaging on it not enough people will try it because it isnt as appealing as others ingreadiants. but he thinks its the best shake in the shop. and i think so too, as i bought one :P

We then had to take pictures around the shop to capture the feeling the vibe that he was trying to create :) Like competitions on facebook and the reasons behind the decoration. for instance the furniture, it was specifaclly chosen to make the shop seem more relaxed so people would come in and hang out. Not just get a shake and go! completly the oppostite of shakeaway! to get an understanding of theshop and maybe even use the pictures in our future PROJECT making. HEre are some examples of what i took......

over all it was a good day out, i loved getting the chance to mee the ownder of shakinMoo's as i visit there quite alot :P and i now have my new favourite shake. I think im going to choose to advertise a campaign for the Hot shakes, but that is what makes ShakinMoo different :)